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A Quantitative Digital Marketing Analysis of IPL advertisers – Final IPL Season 9 Report

The poll in the IPL final asked people if this has been the most exciting IPL. 83% of people said ‘Yes’. But how would marketers respond to it?

There were 80 brands competing to get audience attention. If you include Hotstar ads, the advertisers list extend well beyond 100. Not to mention those brands who couldn’t buy on-air ad spots but did spend effort on digital media.

This report is an attempt to uncover how well the brands used digital media and supported their IPL campaigns. We tracked IPL sponsors and advertisers to find the real winners.

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