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IPL 2017 Second Report

DOWNLOAD THE REPORT A Quantitative Digital Marketing Analysis of IPL-2017 “This IPL saw more new brands come in like Parle, Vimal Pan Masala, and Polycab. Marketing communication of these brands […]

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How Vodafone became the king of cricketainment this IPL season!

This year’s IPL edition closed with Mumbai Indians walking away with the trophy for the third time. The event turned out to be a perfect pitch to play not just […]