#marketing campaign #online marketing

Online marketing: Investment or Expenditure?

A few days back, whilediscussing the marketing strategy for a startup, the client said “…this marketing strategy is good, but I can’t spend on it as I have other expenditures.”This […]

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Author: Nitan Jain

#digital marketing #startup #website

How startups can make a positive online impression?

In the online realm, where you are competing directly and indirectly with so many competitors, you have to find a smart way to show up. Probably, you are competing against […]

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Author: Shavi Pathania

#brand strategy #branding #startup

What a startup can learn about branding from Coke?

It was 2003 when I first heard the word “Coca-Cola” on a television advertisement. To be precise, it was an ad-campaign Thanda matlab Coca-Cola canadian rx propecia product. featuring Amir […]

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Author: Nitan Jain