XOR 100

XOR 100 is a quarterly social media report tracking the social media performance of 100 Indian startups in every quarter.

How is the data tracked?

We have used our own in-house tools to track the social media performance of over 100 startups by calculating 20 social media parameters across 4 social media channels: Facebook, Twitter, Google+, and YouTube.

Who should read this report?

The report is for startup founders, marketing managers, marketing enthusiasts, and all those who are planning to create a social media marketing plan for their startup.

What will you get out of XOR 100?

We have categorized XOR 100 across 14 segments. So apart from giving a social media overview of Indian startups, it will also give you insights into the social media marketing strategy of each segment.

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The marketing approach of a food delivery is certainly different from that of an ecommerce or a sexual wellness startup. The audience is different; the target age might be different; and consequently, the social media channels are different too.

That’s why we have segmented the startups in categories to discover who is leading in each segment.

Horizontal Ecommerce

Hyperlocal Ecommerce/Grocery

Fintech, Finance & Payment

Education and Edutech

Fashion and Lifestyle

Healthcare & Fitness

Hotel and Travel

Online classified ads


Sexual Wellness

Food Delivery

Real Estate

Home Furnishing and Decor

What else would you like to see in the upcoming report?

So, while you're waiting for the report, you can also give suggestions.