How Vodafone became the king of cricketainment this IPL season!
This year’s IPL edition closed with Mumbai Indians walking away with the trophy for the third time. The event turned out to be a perfect pitch to play not just for the players but for the advertisers too. The tenth edition of the cricket league had over more than 100 sponsors for the event and the teams.
The telecom giant was this year’s IPL presenting sponsor for the tenth time. Since the beginning of the league, the telecom giant has been associated with this cricketing event building a special connection with the audience. Thanks to its innovative and consistent social media campaigns.
Starting from the introduction of Zoo Zoo cartoons way back in 2007 (which found a special place in audience’s heart) to the latest A�Vodafone Super Fan Campaign in 2017.
In comparison with our previous year’s report, this year too Vodafone was the most active of all brands in conversing with the audience.
IPL 2016 vs IPL 2017 : A comparison avapro india generic.
In 2016, Vodafone made 59,513 replies on Twitter but the personal touch was missing. Most replies were automatically generated. However, in2017total number of replies on Twitter decreased to 50,459 with an average of 1073 replies per day.Compared to last year, the replies more were unique and authentic.
This comes as no surprise as the company’s EVP, Siddharth Banerjee, revealed that one-third of Vodafone’s marketing budget goes into IPLA�
A major chunk of Vodafon’s budget is spent on buying ad spots as well as on social media along with content strategy and display marketing.
Vodafone managed to land a place among the top five sponsors. It also created a dedicated website for the campaign.
It also aggressively promoted its #MakeMostOfNow campaign which broke age barriers and released advertisements for the same which became an instant hit among the audience. It also becameA�one of the most watched commercials of the season.
Vodafone shadowed its competitor Jio becauseof itsA�content strategy. Content was realistic and animated content making a strong appeal to the audience. The ‘Second Honeymoon’ campaign left a lasting impression.
It kept its content humorous and light. Not to forget, the coordination of on-air advertisements with popular hashtags helped the telecom giant in outdoing its rivals.