#content marketing #marketing #success stories

3 best content marketing examples from finance and fintech companies

If you donai??i??t know, all major finance players including Citi, American Express, Barclays, Mintai??i??the most popular finance app, iShares, Blackrock, and Schwab are investing in content marketing. Even Indian players like Kotak, Axis, and ICICI understand the value of investing in content.

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Author: Karanveer Singh

#brand voice #content marketing #content strategy

How to become unpopular using content marketing

Marketing is no longer about the stuff you make but the stories you tell. -Seth Godin That means I can be ‘popular’ or ‘unpopular’ with the apt use of marketing! […]

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Author: Karanveer Singh

#baba ramdev #brand management #brand strategy #branding #success stories

The unusual success story of Patanjali, Baba Ramdev, and Yoga : Part 3

This article is the third part in the series of four articles which tells the success story of one of India’s biggest brand. It’s our way of celebrating the 2nd […]

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Author: Karanveer Singh