If you donai??i??t know, all major finance players including Citi, American Express, Barclays, Mintai??i??the most popular finance app, iShares, Blackrock, and Schwab are investing in content marketing. Even Indian players like Kotak, Axis, and ICICI understand the value of investing in content.
Marketing is no longer about the stuff you make but the stories you tell. -Seth Godin That means I can be ‘popular’ or ‘unpopular’ with the apt use of marketing! […]
This article is the third part in the series of four articles which tells the success story of one of India’s biggest brand. It’s our way of celebrating the 2nd […]
This article is the second part in the series of four articles which tells the success story of one of the largest Indian brand. It’s our way of celebrating the […]
This article is a first part (The Story of Birth) in the series of four articles which tells the success story of Patanjali and how it entered the market.