How Vodafone became the king of cricketainment this IPL season!
This year’s IPL edition closed with Mumbai Indians walking away with the trophy for the third time. The event turned out to be a perfect pitch to play not just […]
OUR LATEST THOUGHTS, NEWS AND INSIGHTS
How PayTM used social media to outperform its competitors during demonetization
Demonetization was tough for India, wasn’t it? The only companies who benefited the most out of it were online payment and digital wallet apps. For Paytm, demonetization was a success […]
Pokémon Go: Marketing lessons from the record breaking game
It all started back in 2013 on the April Fool Day. Google released a spoof video on Google Maps allowing users to find and catch Pokémon in the real world. […]
How to use UTM to track your social media campaigns?
My friend Sameer loves using social media to promote his business. In fact, his most campaigns are social media driven whether it is to increase website traffic or give a […]
Digital advertising to cross Rs 255 billion mark in 2020 and other useful info for marketers
Yesterday, at CII National Marketing Summit in Mumbai, Confederation of Indian Industry (CII) and KPMG India presented an interesting finding. In the report titled ‘Digital – The New Normal of Marketing’, […]
How many people are seeing your post on Facebook, Instagram, and Twitter
My neighbor Ruby is a sweet lady. She is into the business of hotels. She owns few in Manali and, like any other business owners, loves marketing her own business. And […]
How Indian brands use Twitter as customer support: Insights from PKL Season 4
The rise of Twitter in India has paved new ways to reach audience. Unlike Facebook and LinkedIn, which are now too cluttered with marketing and branded content, Twitter is the place […]
Which Social Media Channel Companies Prefer: As Revealed in Pro Kabaddi Season 4
The data and insights shared in this blog post are taken from our analysis of social media campaigns of 40 advertisers and sponsors from Pro-Kabbadi League. You can also download […]
Planning Facebook Ads? It’s more difficult than you had thought
I remember scheduling my first Facebook ad 3 years back. It was the time I was getting started with Facebook Adverts. My first Facebook ad was not a typical Page […]
YouTube vs Facebook: The use of video content during Pro Kabaddi Season 4
The data and insights shared in this blog post are taken from our analysis of social media campaigns of 40 advertisers and sponsors from Pro-Kabbadi League. You can also download the full-report […]