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I took my first sales call almost 8 months back. It was the time when I was all new to the digital marketing world. I talked to over 150 companies […]

This article is the second part in the series of five articles on how to use Facebook ads. The second part tells about using Facebook ads when your objective is brand awareness. […]

Vivo was able to justify its huge IPL investments with amazing returns on digital front backed by a comprehensive digital media strategy. According to our recent report on IPL 2017 by […]

Indian Premiere League or as we know it “IPL” kicked off with “Manoranjan Ka Baap” in 2008 and saw many ups and downs before “10 Saal Apke Naam” in 2017. […]

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt This is exactly […]

New mergers, acquisitions, and funding rounds are daily affairs. Between these affairs, there is a war going on on social media. War of tweets, replies, shares, delivery war indeed. Social […]

In the game, of poker everyone wants a straight flush. When the cards are distributed everyone looks for it. Isn’t it? Similar is the case with Indian startups. India is […]

This article is the first part in the series of five articles on how to use Facebook ads. This first part tells about how Facebook ads are organized for a marketer. It […]

Are you looking for ways to generate leads for your B2B business? Tried everything from Facebook Ads to Twitter Ads, still unhappy and dissatisfied? Have you tried LinkedIn ads? With […]

This year’s IPL edition closed with Mumbai Indians walking away with the trophy for the third time. The event turned out to be a perfect pitch to play not just […]