#digital marketing report #ipl2017 #social media #vodafone

How Vodafone became the king of cricketainment this IPL season!

This year’s IPL edition closed with Mumbai Indians walking away with the trophy for the third time. The event turned out to be a perfect pitch to play not just […]

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Author: Tripti Dutta

#content #marketing #marketing lessons #Pokémon Go

Pokémon Go: Marketing lessons from the record breaking game

It all started back in 2013 on the April Fool Day. Google released a spoof video on Google Maps allowing users to find and catch Pokémon in the real world. […]

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Author: Suman Joseph

#google analytics #how to #social media campaigns #UTM

How to use UTM to track your social media campaigns?

My friend Sameer loves using social media to promote his business. In fact, his most campaigns are social media driven whether it is to increase website traffic or give a […]

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Author: Manjeet Kakkar

#facebook #pro kabbadi #report #social media #video content #youtube

YouTube vs Facebook: The use of video content during Pro Kabaddi Season 4

The data and insights shared in this blog post are taken from our analysis of social media campaigns of 40 advertisers and sponsors from Pro-Kabbadi League. You can also download the full-report […]

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Author: Nitan Jain
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